Elon Musk and Tesla (TSLA) – Get the Tesla Inc report are determined to take center stage in electric vehicles (EVs). If the competitors were able to steal a few headlines from them in this first quarter of the year which is ending, they want to convince them that it was perhaps only an accident.
Ford (F) – Get the Ford Motor Company report managed to get people talking by announcing a radical reorganization. The Michigan-based Dearborn company has created two separate divisions, one dealing with gasoline-powered cars, Ford Blue, and the other with battery-powered vehicles, Ford e.
GM (GM) – Get the General Motors Company Report has just started production of the long-awaited SUV Lyriq, the first electric vehicle of its premium brand Cadillac. Rivian (BANK) – Get the Class A report from Rivian Automotive, Inc. has appointed a managing director, Frank Klein, whose mission is to restore order in the supply chain and manage the production ramp-ups of the young manufacturer of electric vehicles. Lucid (LCID) – Get the report from Lucid Group, Inc. will build its second production plant in Saudi Arabia.
volkswagen (VLKAF) decided to invest more than 7 billion additional dollars in the United States.
“Gigafest” in Austin
And where is Tesla in all of this?
The first part of the response first came from Germany where Musk officially inaugurated the opening of the gigafactory in Berlin with a few dance steps, reviving a tradition started in Shanghai in 2020.
This production site, which will primarily serve the European market, has a production capacity of 500,000 vehicles per year. A battery development plant will also be on site.
The second element of response has just fallen. Musk and Tesla have just started sending out invitations to Gigafest in Austin. This event is scheduled for April 7 to celebrate the official opening of the Austin Gigafactory, the group’s fourth automotive plant and its second production site in the United States.
The invitation card is quite kitsch, with multicolored and neon inscriptions, inspired by images posted on social networks by Elon Musk, and the lucky ones.
The event was dubbed “Cyber Rodeo, Giga Texas”.
The April 7 event is promoted as a one-day event on April 7, 2022, between 4 p.m. and 11:29 p.m. local time, according to Travis Countywhich encompasses Austin.
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It will include interactive tours accompanied by food and various live entertainment to celebrate the newly built and operational Giga Factory.
Tesla plans to house only 15,000 people. It is therefore not surprising that the reactions to the invitation cards exhibited by some on social networks have aroused many envious people.
“Mine weird must have gotten lost in the junk filter or something may send it back to you @elonmusk,” one user commented on Twitter.
“Santa Elon is coming tonight!” replied another Internet user, accompanying his message with a Santa Claus emoji.
“Wonder how to get on the list? Thought locals took precedence, pretty sure San Antonio is closer than LA,” one user added.
Free Marketing for Tesla
Faced with a shower of envious messages, a surfer wanted to reassure everyone as best he could.
“Everyone relax, he has to send about 20 million invitations – it will take a while to type that many email addresses, he already doesn’t get enough sleep as it is,” they said, referring to Elon Musk.
The “gigafest” concept, inaugurated in Berlin last October by Musk and Tesla, is part of Tesla’s communication plans. The firm does not spend a penny on advertising unlike its rivals, such as TheStreet Rob Lenihan wrote. The events contribute to creating a myth around the Tesla brand.
One of Musk’s great skills is making it seem like when you’re driving a Tesla, you’re having a unique experience. One need only look at Tesla’s market capitalization to gauge its enormous success.
The electric vehicle maker established in 2003 has a valuation of over $1 trillion at the time of writing. No other automotive company comes close to that number.
Gigafactory Austin is a $1.1 billion, 4.3 million square foot facility. It will house a vehicle development plant, and more specifically the Model Y SUV, and a battery development plant, the heart of the electric car.
The gigafest, which has received conditional authorization from the local authorities, as we have already written before, meets the opposition of some residents who fear the noise and fireworks that this giant party is likely to cause in the neighborhood. But the fireworks can be canceled if the weather is not ideal.