You buy a Rolls Royce to be seen in. You want to be photographed at fancy parties and flamboyant award ceremonies. Heck, you might even be a high-flying CEO who wants to assert his dominance by rocking around the office in an immaculate Roller. And the company knows it. He knows that any new car he makes needs to be able to navigate daily commutes or frequent trips to fancy events.
It is for this reason that the company puts a lot of effort into testing to ensure that these new cars can last their expected lifespan. And that includes its new electric vehicle, the Rolls Royce Spectre.
The new car is currently in a quarter of its testing programme, and Rolls Royce hopes the new electric vehicle will be ready to hit the streets in 2023.
But once it hits the streets, how long can it keep roaming those highways for? Well, Rolls Royce has hinted at the life of its cars in a statement touting the progress of testing for the Spectre.
Hidden beneath all the eloquent language and metaphors of how a Rolls Royce should make you feel was an interesting stat. The company said it had completed “25% of the 2.5 million km test program”, which the automaker said would mimic “400 years of use”.
At first, 2.5 million kilometers over 400 years seems like a lot. It’s rare to hear of a car covering this distance in its lifetime, so it sounds like Rolls eyes impressive reliability from new EV.
But, on second reading, it becomes a little more conservative.
A quick calculation shows that 2.5 million kilometers over 400 years is an average of 6,250 km per year. In America, it’s about 3,900 miles.
Less than 4,000 miles per year is only 75 miles per week. And 75 miles a week is a little over 10 miles a day, and that’s nothing.
According to U.S Census Bureau, the average worker travels 15 miles each way to get to work and commutes for almost an hour each day. So can we assume that Rolls Royce is betting that Specter buyers will be allowed to work from home at least two days a week?
This is, of course, all a bit silly really. The average worker is not the average Rolls Royce buyer. And the average Rolls Royce buyer probably doesn’t have the same travel needs I do. or you.
In fact, as a member of the super-rich, the average Rolls Royce buyer probably has a host of other toys handy to keep them from going over 75 miles a week in their all-electric Spectre.
But that doesn’t take away from the fact that 4,000 miles a year over the life of a car isn’t a lot. If the car lasts 100 years, it still won’t match the distance that some aging Land Cruisers and Volvos can cover when put to the test.
I guess it’s fair to predict that Rolls Royce Specter will be a special occasion car. And not a daily driver that you can use to get to the shops.
So, while we wait for the company to share important details like the price, range and release date of the Spectre, we have time to think. It’s time to think about how you would use your 75 mile allowance each week, where would you go? What would you do? And who would you invite for the ride?