Humor

Sav-Mor Liquors has taken its famous sign – and its sense of humor

Sav-Mor Liquors has taken its famous sign - and its sense of humor

Sav-Mor Liquors has brought its famous sign — and sense of humor — to Assembly Row

The roadside sign has entertained drivers for more than a decade.



IN SOMERVILLE, SIGNS WITH A SENSE OF HUMOR >> SAVE MORE LIQUOR THE ICONIC SIGN HAS BEEN SERVING SNICKERS ON THE SIDE OF THE ROAD FOR OVER A DECADE. THE FIRST TIME YOU PUT SOMETHING UP, UYO JUST DID IT. YOU DIDN’T EXPECT TLEO MMCOENT PEOPLE ON HIM, DID YOU? >> I THINK MYSELF FUNNY SO I THOUGHT PEOPLE WOULD LEAVE IT. I LIKE TO MAKE LGHAU PEOPLE. >> ROBBIE IS THE BRAINS BEHIND THE INGENIOUS, SOMETIMES HE ENCOUNTERS IN PLAY AND OCCASIONALLY STRANGE SIGNS BY THE SIDE OF THE MCGRATH FREEWAY IN SOMERVILLE. >> THE FIRST SIGN GOT THE ATTENTION OF CUSTOMERS. THEY LIKE ME. LET’S KEEP DOING THIS. HIS FAMILY HAS RUN THE LIQUOR STORE CHAIN ​​SINCE THEY PURCHASED THE FIRST LOCATION IN MALDEN IN THE LATE 60’S. >> MY DAD AND UNCLE HAVE WORKED HARD FOR EACH OTHER. WHAT THEY HAVE DONE WE ARE ALL IMPRESSED. >> AFTER A MOVE TO THE WEST COAST, A SERIES OF SCARY JOBS, AND GRADUATION FROM LOW SCHOOL — >> I HAVE ONE OF T ONLY RESUMES PEOPLE LAUGH OUT AT. >> HE MOVED BACK EAST TO BE CLERGY T FAMILY AND START WORKING FOR HIS BUSINESS. AFTER A FEW YEARS HE FOUND THE OPPORTUNITY TO SHARE HIS SENSE OF HUMOR THROUGH A PUBLIC PLATFORM SHOULD> >ONE DAY, WHATEVER WAS NO LONGER VALID AND WE NEED TO CHANGE IT AND I AM THERE SO HAD A LITTLE FUN SAYING TO STAY . HOLIDAYS MEANS FAMILY. WE SELL LIQUOR. I’M PRETTY SURE IT WASN’T OUR FIRST SIGN. THAT WAS ONLY THE ONE WHO HAS BECOME VERY FAT. >> AND IT GOT BIG. REACHING A PINNAECL AND JAB ON THE CORPORATE NEIGHBOR ACROSS THE STREET GOT A RESPONSE. STARTING A WAR OF WORDS IN TONGUE-IN-CHEEK. >> I WASN’T ATTEMPTING A ROUND TRIP WITH THEM. THEY HAD SOMETHING ON THEIR SIGN AND HE MADE A REFERENCE BECAUSE IT WAS FUNNY. >> HE WAS SHOCKED WHEN HE SAW THE FIRE BACK FROM MCDONALD’S. >> ABSOLUTELY NOT EXPECTING ANYTHING. IT WAS FUN. IT’S GREAT FOR BUSINESS. IT’S CRAZY I’M GETTING ON THE NATIONAL NEWS AND WHY I’M NOT A MILLIONAIRE FROM THIS? >> THE ENEMY GD-OONATURAD CONTINUED FOR A FEW MORE SIGNS AND EVEN MET HIS ARCHNE EMIES IN PERSON. >> IT’S A LOT OF PRESSURE TO COME WITH THE NEXT SIGN AND OVERCOME THEM. >> EVENTUALLY, THAT BATTLE ENDED LIKE THIS LOCATION. IN EARLY 2022, SAVE MORE CHANGED ITS LOCATION FROM SOMERVLEIL TO THE MOUNT ROW COMPLEX WITH A SMART SIGN TO NOTIFY YOU. I’M SURE YOU GOT A NICKEL FOR EVERY TIME SOMEONE HAS ASKED YOU IS BUT WHO IS TODD? >> TODD DOESN’T EXIST IS THE FICTITIOUS NEMESIS OF THE SAVE MORE SIGN. >> DID YOU KNOW ABOUT A EVERYTHING YOU DIDN’T LIKE? >> IT WAS SHORT AND I THINK THE FIRST TIME I USED IT THERE WAS NO NEED IN THE ACTUAL MESSAGE ISO HAD D’S LEFT. >> THE NEWLY BUILT CANAL STREET STORE HAS ITS OWN SIGN TO PRANK TODD, BUT COMES WITH MUCH FEWER HIGH STREET IVERS TO ENTERTAIN. >> EVEN THE PEOPLE WHO WENT SHOPPING GOT TONJ EOY THE JOKS. >> THAT WON’T STOP YOU FROM TRYING TO AMUSE A NEW AUDIENCE. >> YOU’VE LOCKED UP THE CLASSIC WITH THIS. >> IT IS ONE OF MY FAVORITES. >> A NOD TO THE PAST AND A LOOK TO THE FUTURE. >> WE HOPE THE BUSINESS IS BETTER THAN WE WOULD BE ABLE TO DO THERE. >> MEANWHILE, THE ICONIC SIGN AWAITS THE DESTINATION DESTINED FOR DEMOLITION FROM NOW ON. >> IF SOMEONE REALLY WANTED IT IN A PLACE FOR IT, WE THINK WE WOULD GIVE IT TO THEM OR SELL IT AT A REASONABLE PRICE. >> IAN C PREYTT MAKES A LOT OF GUARANTEE THAT YOU WILL KNOW SOMEONE. >> MAKE US AN OFFER. IF YOU CAN DO THE WORK AND GET OUT OF THERE AND PUT IT SOMEWHERE ELSE. SHAYNA: WE TOLD YOU ROBEBI WEINER HAD MANY ODD JOBS OVER THE YEARS. EON OTHF OSE WAS WORKING AS A CLOWN AND WAITER IN LONDON. WHEN OB J NEVER WANTED, SIGNAL CHANGER. HE TOLD US HE ONLY DID IT ONCE AND ONCE WAS ENOUGH FOR SOMEONE WHO IS NOT A FAN OF HEIGHTS. BOYBB TELLS US THE SIGN IS S

Sav-Mor Liquors has brought its famous sign — and sense of humor — to Assembly Row

The roadside sign has entertained drivers for more than a decade.

The iconic Sav-Mor Liquors sign has been serving up snickers off the side of McGrath Highway in Somerville, Massachusetts for over a decade. Robbie Weiner is the brains behind the witty, sometimes funny, and sometimes downright wacky posters. Weiner’s family has run the chain of liquor stores since they bought their first location in Malden in the late ’60s. In early 2022, Sav-Mor said goodbye to its McGrath Highway location and moved to Assembly Row.

Sav-Mor SpiritsThe iconic sign has been serving up giggles from the side of McGrath Highway in Somerville, Massachusetts for over a decade. Robbie Weiner is the brains behind the witty, sometimes funny, and sometimes downright wacky posters. Weiner’s family has run the chain of liquor stores since they bought their first location in Malden in the late ’60s. In early 2022, Sav-Mor said goodbye to its McGrath Highway location and moved to Assembly Row.