In December, Toyota and Lexus unveiled several new electrified products that will form a central part of its carbon-neutral strategy. Overall, the company will offer 30 battery electric vehicles by 2030 covering all segments. By this date, TME aims to have a mix of at least 50% zero-emission vehicles in Western Europe, while the Lexus brand aims for a 100% ZEV mix over the same period. Around 2035, TME will be ready for 100% CO2 reduction of all new vehicles in the EU region. In the shorter term, TME will expand its ZEV product offering to 10 models by 2025.
Performance of brands and models
Toyota increased its mainstream market share by +0.6 ppt to 6.3% in 2021, while sales volume increased by +9% to 1,003,859. The brand’s bestsellers, Corolla, Yaris and RAV4 accounted for 55% of volume. Overall, hybrid electric vehicles represent 58% (+5.0 ppts over one year) and 69% (+6.0 ppts) in Western Europe.
Key new launches included the all-new Yaris Cross compact SUV. In April 2021, the new battery-electric bZ sub-brand, built on a dedicated eTNGA platform, was announced, followed by the European premiere of the bZ4X SUV in December 2021.
Lexus increased its sales volume by +2% year-on-year and reached a premium market share of 2.3%. The brand’s bestsellers, UX, NX and RX accounted for 81% of volume. Overall, hybrid electric vehicles accounted for 61% of total sales in Europe, rising to 90% in Western and Central Europe.
In Q4 2021, Lexus launched the second-generation NX, introducing the brand’s first plug-in electric vehicle alongside a significantly upgraded hybrid electric model. The brand recently announced that its first all-electric vehicle on a dedicated platform, the RZ 450e, will be unveiled in the first half of 2022. Lexus has ambitious growth plans of 20 model launches by 2025, nearly doubling the volume to 130,000 vehicles in Europe at that time.
TME highlights January-December 2021:
Total sales: 1,076,300 (+8.4% year-on-year)
Market share: 6.4% (+0.4% over one year)
Total hybrid sales: 623,777 (+19% year-on-year)
Hybrid mix: Western Europe: 70% – Eastern Europe*: 24% – TTL: 58%
Toyota Highlights from January to December 2021:
Toyota sales: 1,003,859 (+9% YoY)
Bestsellers: Corolla range (208,028); Yaris (179,383); RAV4 (161,266)
Best hybrids: Yaris hybrid (143,595); Corolla hybrid range (166,811); Toyota C-HR Hybrid (112,757)
Total hybrid: 579,698 (+19% over one year)
Hybrid mix: Western Europe: 69% – Eastern Europe*: 26% – TTL: 58%
Lexus highlights from January to December 2021:
Total Lexus sales: 72,441 (+2% YoY)
Bestsellers: UX range (21,144); NX range (19,493); RX Range (18,346)
Main hybrids: UX Hybrid (17,261); NX Hybrid (14,255); Hybrid RX (5,718)
Total hybrid sales: 44,079 (-1% year-over-year)
Hybrid mix: Western Europe: 90% – Eastern Europe*: 8% – TTL: 61%
Sales from January to December 2021 are listed below:
TOTAL TOYOTA / LEXUS
|Yaris (including Yaris hybrid)||
|Yaris Cross (including Yaris Cross Hybrid)||
|Yaris Cross hybrid||
|Corolla H/B and Touring Sports (including hybrid)||
|Corolla H/B & Touring Sport Hybrid||
|Toyota C-HR (including Hybrid)||
|Toyota C-HR Hybrid||
|Corolla SDN (including hybrid)||
|Corolla SDN Hybrid||
|Prius plug-in hybrid||
|camry (including Camry Hybrid)||
|RAV4 (including RAV4 hybrid and RAV4 plug-in hybrid)||
|RAV4 plug-in hybrid||
|Highlander (including Highlander Hybrid)||
|PROACE (including PROACE EV)||
|PROACE EV (including PROACE VERSO EV)||
|CITY OF PROACE||
|IS (including hybrid IS)||
|ES (including Hybrid ES)||
|LS (including hybrid LS)||
|NX (including NX Hybrid)||
|UX (including hybrid UX)||
|RX (including Hybrid RX)||
|RC (including Hybrid RC)||
|LC (including hybrid LC)||
(1) EU fleet C02 refers to average emissions of cars registered in EU27 + Iceland and Norway. The reference to target achievement here is to Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the European Commission.
(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan ).
*Eastern Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally in Toyota’s European factories.
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