Miss the Big Game this year? Maybe you don’t get into the whole “sports stuff”. Either way, commercials are still a big part of Super Bowl broadcast. Since you’re reading about these game day commercials here on MotorTrend, guess what? We’re going to talk about the Super Bowl LVI car commercials, of course! Here’s a quick recap of the car spots we spotted during the game:
Jeep | “2022: Earth Odyssey”
This spot actually aired during the Super Bowl pre-show, so it’s understandable that some of you missed it. In it, Jeep contrasts the near-silent running capabilities of its electrified 4xe plug-in hybrids with nature’s howling volume, which it tunes to the dun-dun-dun-dun-dun tampani beat and soaring orchestras from Richard Strauss’ overture Also sprach Zarathustra, better known as the dramatic theme music to “2001: A Space Odyssey”. It’s pretty funny, and, as AdWeek later found out, even funnier if you turn on closed captions (CC). To do this, quickly play then pause the YouTube clip above for the menu at the bottom to appear; then click the “CC” button at the bottom right before hitting the play button again. Enjoy.
Chevy | “New generation”
Fans of ‘The Sopranos’ probably spat out their drinks and sat down when the theme song for the HBO series ‘Woke Up This Morning’ started oozing from their speakers as the show’s opening sequence driving from New York to New Jersey was unfolding. But something about the iconic opening is different… James Gandolfini’s Tony Soprano isn’t looking at us through the rearview mirror… it’s his on-screen daughter, Meadow (Jamie-Lynn Sigler). And there’s something different about Tony’s ’90s Chevy Suburban…the dash looks way too modern. Without revealing the ending, “New Generation” reimagines the original Sopranos family car as the new Silverado EV pickup. Costs.
Toyota | “The Joneses”
In what seems a bit on the nose for the Toyota Tundra, which has spent its entire existence trying to keep up with the proverbial Joneses – pick-ups from America’s Big Three – Toyota’s “The Joneses” ad depicts three actual Joneses racing off-road in three new 2022 Tundra pickups. Those Joneses? Leslie Jones, Tommy Lee Jones and Rashida Jones. Oh, and there’s a special appearance at the end of Nick Jonas, who isn’t a Jones, but pretty close, right?
hyundai | “History of Evolution”
Starring actor Jason Bateman in his more usual comedic guise – as opposed to his darker turn in the Netflix drama ‘Ozarks’ – this Hyundai advert walks viewers through major technological developments throughout history. while reminding them that these developments have always had a difficult start. This pivots, ultimately, to the electric vehicle concept, which Bateman says is now coming of age, thanks, of course, to the new Ioniq 5 electric crossover. We’re not sure the Ioniq 5 is the pinnacle of electric vehicles , but it’s a damn good battery-electric SUV. And affordable too.
Kia | “Robot Dog”
This Kia spot is cute and features a dog, ripping a page out of Subaru’s publicity book. But while the general public might find the robot-puppy-finds-a-new-home-with-a-human plot endearing, it takes deeper reading to realize that Kia plugs (pun intended) the ability of the new EV6 electric crossover to power other things using its battery. Namely, at the end of the commercial, the robot dog is “rescued” by an EV6 driver using its “vehicle-to-charge” charging function, which can supply battery power to external sources, which it’s a big device during a power outage or a stricken robotic puppy.
Nissan | “Driver of Thrills”
Viewers should by now be familiar with actress Brie Larson who makes appearances in Nissan commercials. For the Super Bowl, Nissan is adding a few more stars, including Eugene Levy, Dave Bautista and Danai Gurira, to shill an unlikely car: The sports Z 2023. Hey, we’re all for sports cars, but it’s really unusual for an automaker to use such high advertising space for a low-volume two-seat sports car.
BMW | “Zeus & Hera”
BMW’s announcement harnesses the power of high-powered stars from Arnold Schwartzenegger and Salma Hayek, but doesn’t generate much spark for the new iX electric SUV. Basically, Arnold plays Zeus and Hayek plays Hera; the god is retired but he is still being asked to recharge dead electronics using his lightning (thunder?) power. Clearly tired of his god-smartphone-charger role, Zeus is relieved to be given an iX by Hera, likely because he’s zapping Zeus rather than the other way around.
GM | “Dr. EV-he”
Reprising his role as Dr. Evil in iconic Austin Powers comedies, Mike Myers holds court in one of his classic boardroom scenes with other original actors, including his son Scott (Seth Green); number two, number two (Rob Lowe); and Frau Farbissina (Mindy Sterling), while discussing her latest plans for world domination. Only one snag: climate change, presented as an urgent problem to be overcome first. Dr. Evil must save the world in order to take over, essentially, and must reduce his carbon footprint to help. This is where GM’s growing line of electric vehicles comes in, and explains why Dr. Evil has anything to do with GM’s line of electric vehicles – Dr. EV, got it? The gang drives off in a new Hummer EV, a Silverado EV, and what appears to be a Cadillac Lyriq.
Porsche | Topgun: Maverick x Porsche
Porsche is one automaker that probably doesn’t need to advertise, but here they are! This is less of an ad for a specific Porsche model and more of a crossover ad for its sports cars and the upcoming “Top Gun” sequel. If you remember the original cinematic masterpiece of fighter jet bromance, you remember the love interest of Tom Cruise’s character who drove a classic Porsche; we assume, based on this announcement, that a Porsche will be featured in the new “Top Gun: Maverick” movie. Really, that doesn’t matter, because Porsche wisely tapped into one of the best theme songs of all time for a car commercial.
polar star | “No Compromise”
The brief and simple advertisement for Polestar, the all-electric branch of Volvo, seems effective. Listing several “no” phrases while flashing on the body of a Polestar 2 EV, “No Compromises” is a low-key introduction for Polestar on a stage as big as the Super Bowl, but it’s sure to get people talking, and that’s it. is exactly what an upstart automaker wants.